• Anti-reflective coatings such as Ultra Zeiss AR, Zeiss Carat, Zeiss Carat Advantage, Teflon, Crizal, Crizal Alize with Clearguard, etc.
• Special Lens Treatments such as; Earth Vision - Fashion Mirrored Coatings, Opticote Fashion mirrored coatings
• Visionaries

Professional standards are best exemplified by Soderberg's sales representatives and staff opticians. These salespeople are industry trained and most are ABO-certified. Their extensive expertise in dispensing and laboratory work prepares them to advise on a wide range of medical, technical, and personnel concerns.

Through a regular program of printed communications seminars, and personal visits, Soderberg keeps clients informed of product news, industry trends, marketing ideas, newest styles, and offers general guidelines on practice enhancement.