About Us

Soderberg Ophthalmic Services was founded in 1945 by Frederick Soderberg as an optical laboratory and eyewear dispensary. The laboratory's concentration on quality and precision found a ready market, and by 1958, Mr. Soderberg decided to concentrate the company's entire focus on providing quality products and services to eyecare specialists.

Today, the company maintains 22 locations, providing eyewear products, manufacturing contact lenses, distributing refractive and diagnostic instruments and designing innovative industrial eyewear programs. In addition, we offer our clients tremendous savings thought our Preferred Select Buying Group. The company numbers its clients in the thousands. Its service area is concentrated in the nine-state upper Midwest, but Soderberg processes work from doctors and opticians nationwide.

In 2005 Soderberg and Walman Optical united, making us the largest independent optical lab in the United States. Soderberg, now a division of Walman Optical, has constant access to a vast number of resources combined with many years of experience, only to continuously provide the finest service and products to ECP’s across the country.

Our Territory Managers concentrate on developing partnerships with our customers to assist them in not only providing the best products and services to the consumer, but also advise them on how to grow their own business and become more profitable. We achieve this by utilizing our vast data warehouse of information to our clients’ advantage. Then, we leverage the industry data as compared with their peers and show them how to grow their business relative to this comparison. In essence, we help you set up goals and objectives for your practice that make sense based on “real” market data.

Soderberg invites you to become a part of our family of business.

Four basic principles are responsible for the outstanding success of Soderberg:

Full Service
The company provides a complete range of products for offices or clinics, ranging from the simplest frames to the most advanced diagnostic instruments.

Customer Orientation
The entire sales and service staff is unequalled in helping doctors find solutions to specific optical and business problems, often improving practice profitability.

Exacting Standards
Few laboratories match Soderberg's record for "getting it right the first time." Its laboratory staff excels in taking on unusual and difficult jobs avoided by most labs.

Exceptional Inventories
The company's extensive inventories enable rapid processing for every client.